About
Jorge Ceja Morán builds digital products by combining product thinking, artificial intelligence, structured data, and editorial research.
He believes the most valuable digital products are not defined by content alone, but by their ability to solve meaningful problems through thoughtful design, continuous experimentation, and a deep understanding of users.
The Path: From Storytelling to Product Thinking
Jorge's career began in journalism, where he spent more than eight years learning how to investigate complex topics, understand audiences, and communicate ideas that mattered.
As a radio producer and journalist in Mexico City, he covered everything from presidential elections and social movements to natural disasters and cultural events. His work earned an Honorable Mention at the CONAHCYT Science, Technology, and Innovation Journalism Awards for Cielos Oscuros, while collaborations with organizations including DW, RFI, Spotify, Apple Music, and Amazon Music broadened his understanding of audiences and storytelling across global media.
Driven by a curiosity to understand not only how stories are created, but how people discover, experience, and interact with information, Jorge moved to Lisbon, Portugal, to pursue a Master's degree in Data-Driven Marketing (Digital Marketing & Analytics) at NOVA IMS.
There, he discovered that journalism, analytics, and technology were not separate disciplines—they were complementary ways of solving problems. That realization fundamentally changed the way he approaches digital products and laid the foundation for the philosophy that guides his work today.
Product Thinking
Today, every project begins with product thinking. Rather than asking, "What should I build?", Jorge starts with a different question:
"What problem am I trying to solve?"
He believes products are not defined by the features they contain, but by the problems they solve. Understanding people comes before building features. Evidence comes before assumptions. Learning comes before scaling.
That mindset guides how he designs digital products: understanding user needs, validating ideas with evidence, structuring information, and continuously improving experiences through data-informed decisions.
Building in Public
Jorge founded cejamoran.com, where product ideas are designed, tested, measured, and continuously improved in public.
Originally launched as an independent publication dedicated to contemporary international jazz, it has evolved into a public product laboratory—a place where every feature is treated as a hypothesis, every dataset as an opportunity to learn, and every iteration as a step toward building better digital products.
In that lab, he designs experiments to understand how people discover, connect with, and learn from specialized knowledge through information architecture, semantic search, structured data, AI-assisted discovery, editorial systems, analytics, and user experience.
The platform isn't just a publication; it is a continuously evolving digital product that explores how knowledge becomes more discoverable, more connected, and more valuable through thoughtful design.
Every interview, dataset, feature, experiment, and design decision contributes to a single objective:
Building digital products that transform specialized knowledge into meaningful user experiences.
Looking Ahead
Jorge believes the future of digital products will not be shaped by artificial intelligence alone, but by people who know how to combine technology, data, and human curiosity to solve meaningful problems.
That is the work he has committed himself to: building digital products that help people discover, understand, and interact with knowledge in better ways—one thoughtful experiment at a time.